ASICS invites all running enthusiasts and sportsmen to participate in the “Free your Mind, Make Milan Move” event, scheduled for Saturday 16 October in Parco Sempione in Milan, with the aim of encouraging more and more people to move and lift not only their own minds, but also an entire city. The Japanese marchio has always believed in sport as a driver for achieving psycho-emotional well-being and thus promoting the right balance between body and mind. The setting up of “Casa ASICS” intends to create a space dedicated to running enthusiasts who will be able, thanks to the activities and special guests present, to learn more about the marchio companion Uplifting Minds and the Mind UplifterTM tool. Thanks to the tool, it will be possible to keep track of all the raised minds and verify the beneficial power that sport has had on the Lombard capital.
Here to register
Each participant, by choosing the “Uplift Milano” option from the drop-down menu, can now use the tool and thus contribute to creating a virtual map, keeping track of how much Milan, thanks to the uplifting power of sport, she was raised. For every raised mind, ASICS Italia is committed to donating € 2.00 to Progetto Itaca, a Foundation that promotes information, prevention, support and rehabilitation programs aimed at people with mental health disorders and their families. The path in “Casa ASICS” is dotted with moments related to the dimension of the mind and others dedicated to that of the body, in full spirit Anima Sana In Corpore Sano. On stage, in fact, not only the Uplifting Minds campaign will be talked about, but experts in running, nutrition and mental well-being will alternate, without forgetting the more technical aspects related to running shoes and some Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body, ”is an old Latin phrase from which ASICS is derived and the fundamental platform on which the marchio still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.
trip to the “ASICS home” with a Mind Run of 5k or 10k, accompanied by the ASICS Frontrunner group and by important names in Italian athletics, such as Stefano Baldini and Valeria Straneo. Registration, completely free, can be done through the page dedicated to the asics.tv/FaiMoveMilano event by selecting the desired time slot to participate in. Within “Casa ASICS” all the regulations in force regarding the prevention of infection of SARS-CoV-2 will be respected. Entry will be allowed to holders of the “Green Certificate” (Green Pass).